Your brand story is a tale/story/narrative/anecdote that involves a hero (your customer) who goes on an adventure, and in a decisive crisis wins a victory, guided by your brand, and then comes home changed or transformed.

Nice story framework, right?!

But where does it come from?

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I’m Werner Griesel, a UX Enthusiast and Front End Developer, and I solve problems with stats. I am passionate about the online experience and believe that great design is practical and human-centered at its core and starts with breaking things down to its simplest form.

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