Real corporate escapees. Real messaging transformations. Real results.
Executive Coach | Corporate → Coaching (2 years) | London, UK
Thrivana had the credentials. Multiple certifications. Years of corporate leadership experience. A proven track record helping executives.
But their messaging? Generic. Vague. Forgettable.
BEFORE - CLARITY SCORE: 0/10
"Elevate Your Potential"
Subheadline: "Welcome to Thrivana, where Power, Purpose, and Growth meet. We coach leaders, men, youth, and individuals Worldwide to unlock clarity, resilience, and wellbeing."
The issues:
Through the 60-min interview, we discovered their REAL customer: burned-out executives who look successful externally but feel stuck internally. Not "everyone." A specific persona.
Story structure: "Man in a Hole" (they climbed the corporate ladder, fell into burnout, Thrivana is the rope that helps them climb out). Clear before/after transformation.
New headline, subheadline, CTA. LinkedIn profile templates. Email scripts. Discovery call framework.
AFTER - CLARITY SCORE: 9/10
"You're achieving on paper. So why do you feel stuck?"
Subheadline: "We help high-performing executives go from burned out and unfocused to clear, purposeful, and in control—without sacrificing success."
What changed:
Discovery calls booked in first week
Clarity score improvement
Time to understand what they do
"I finally have words for what I do. For the first time in 2 years, I can introduce myself without fumbling. The clarity is instant. People 'get it' immediately."
— Thrivana, Executive Coach
I'm launching BrandflexOS now. You could be Client #2.
That means: You get my full attention. Better pricing than people will pay in 6 months. And a testimonial/case study opportunity.
"You're achieving on paper. So why do you feel stuck?" speaks to a SPECIFIC feeling. Not "unlock potential" (generic). Not "elevate" (vague). STUCK. That's the word they use internally.
"High-performing executives" is way clearer than "leaders, men, youth, and individuals." When you narrow your customer, your message sharpens. When you say "everyone," you say nothing.
"From burned out and unfocused → to clear, purposeful, and in control" is a before/after story. "Unlock clarity, resilience, and wellbeing" is feature-dump nonsense.
We didn't just rewrite words. We applied "Man in a Hole" structure (climbed ladder → fell into hole → rope out). That's narrative architecture. That's why it works.
Every BrandflexOS transformation follows the same pattern:
Headlines that could belong to anyone. No clear customer. No transformation promise.
60-90 min interview. Who do you ACTUALLY help? What do they ACTUALLY struggle with? What changes for them?
32+ options. Not one-size-fits-all. Man in a Hole? Bridge-Builder? Hero's Journey? We pick the one that fits YOUR story.
People understand what you do in 5 seconds. Discovery calls start booking. You stop explaining yourself 10 times a day.
Book a free 30-minute discovery call. I'll audit your LinkedIn profile live, show you what's broken, and walk you through how BrandflexOS works.
Or get the free checklist first: 5-Second Clarity Checklist