Practical thinking on web design, SEO, AEO, and why most websites fail the people who built them.
Most homepage copy talks about the business. Converting copy talks to the visitor. Here's the exact framework I use to write homepages that turn the right visitors into enquiries.
Answer Engine Optimisation is how you get found by ChatGPT, Perplexity, and Google's AI Overview. Here's what it means in practice and what to do about it.
Most websites fail at SEO before the first word is written. The problem isn't keywords — it's structure, signals, and the fact that Google and AI search engines can't read what you built.
