Articles

Things worth knowing.

Practical thinking on web design, SEO, AEO, and why most websites fail the people who built them.

Should you fix your existing website or start over?

The answer isn't about cost. It's about what's actually broken, and whether those things can be fixed without touching the foundation.

The Process

How much should a website cost for a small business in 2026?

What the different price points actually get you, where the budget builds fail, and what to say when someone asks if ChatGPT can just build it instead.

The Possibility

SEO, AEO, GEO. What they actually mean and why you need all three

They're not the same thing. Here's what each one does, where the lines are, and why a site that only does one of them is leaving visibility on the table.

The Problem

Why your website gets no traffic (and what's actually causing it)

Zero traffic isn't a content problem. It's a visibility problem that comes from a short list of fixable causes. Here's what I find on almost every site I audit.

The Possibility

Why your website is built for you, not your customer (and how to fix it)

Most websites are organised around what the business does, not what the visitor needs.

Website Strategy

How to write homepage copy that converts

Most homepage copy talks about the business. Converting copy talks to the visitor. Here's the exact framework I use to write homepage copy.

The Process

What is AEO, and why your website needs it now

Answer Engine Optimisation is how you get found by ChatGPT, Perplexity, and Google's AI Overview. Here's what it means in practice and what to do about it.

The Problem

Why your website ranks for nothing (and it's probably not what you think)

Most websites fail at SEO before the first word is written. The problem is structure and the fact that Google and AI search engines can't read what you built.

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