Case study · ABH Outfitters

From invisible to AI search, to a perfect 100.

Ask an AI assistant to recommend a South African hunting outfitter and ABH Outfitters wasn't in the answer. Here's the rebuild that fixed it — and took their AI Visibility Scan from 63 to 100.

Werner Griesel·20 June 2026·Hunting outfitter · South Africa
ABH Outfitters — the new Brandflex-built website
The result

The AI Visibility Scan, before and after.

The same check we run on every prospect — live, on the real site, no commitment. Same business, rebuilt so the machines can read it.

63Before
100After

+37 points. A perfect score on every signal AI assistants read.

The rebuild

Same business. A foundation that can be read..

The old site looked dated and, more importantly, was invisible to AI search — no structured data for an assistant to read. The rebuild is clean, answer-first, and built on that foundation from the first page.

Before
ABH Outfitters — the old website, before the rebuild

No structured data, no llms.txt, no canonical URL. AI assistants had almost nothing to read about the business.

After
ABH Outfitters — the new website, after the rebuild

LocalBusiness schema, FAQ schema, llms.txt, and answer-first content — built in natively, not retrofitted.

Signal by signal

What the engines can read now.

The checks the AI Visibility Scan runs, before the rebuild and after.

SignalBeforeAfter
Structured data (JSON-LD)
Business schema typeLocalBusiness
FAQ schema (FAQPage)
llms.txt for AI crawlers
Canonical URL
AI crawler access
Clear H1 + answer-first opening
Title, meta description, Open Graph

The score measures the foundation — whether AI assistants can read and cite the business. Citations and enquiries are tracked over the following quarter and reported as real data, not promises.

See what AI sees about you

Run a free AI visibility scan on your own site — get your score and top gaps in seconds.

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Frequently Asked Questions

Questions about this build.

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