From invisible to AI search, to a perfect 100.
Ask an AI assistant to recommend a South African hunting outfitter and ABH Outfitters wasn't in the answer. Here's the full rebuild that fixed it — a site ABH runs themselves, leads captured on every channel, and the AI Visibility Scan work that took them from 63 to 100.
One rebuild. Six systems shipped..
The AI Visibility Scan below measures one part of it. This is everything ABH got in the same build.
Design & brand.
A custom-built site carrying ABH's fair-chase brand through hero video, galleries and every page — not a template.
Self-edit CMS.
Species, trophy fees, packages, galleries and FAQs live in a Studio ABH edits directly — no developer, no ticket.
Lead capture, every channel.
A contact form and gated PDF guides (packing list, rates guide, first-timer's guide), plus a WhatsApp line for hunters who'd rather chat.
Built-in CRM.
Every form and download enquiry lands as a lead record in the Studio, moving through a pipeline from new to closed.
AI visibility.
LocalBusiness and FAQ schema, llms.txt, canonical URLs — the work behind the 63 → 100 score below.
Content that keeps working.
Field Notes: hunt reports and species guides ABH publishes themselves, each with its own SEO fields.
The AI Visibility Scan, before and after.
The same check we run on every prospect — live, on the real site, no commitment. Same business, rebuilt so the machines can read it.
+37 points. A perfect score on every signal AI assistants read.
Same business. A foundation that can be read..
The old site looked dated and, more importantly, was invisible to AI search — no structured data for an assistant to read. The rebuild is clean, answer-first, and built on that foundation from the first page.
No structured data, no llms.txt, no canonical URL. AI assistants had almost nothing to read about the business.
LocalBusiness schema, FAQ schema, llms.txt, and answer-first content — built in natively, not retrofitted.
What the engines can read now.
The checks the AI Visibility Scan runs, before the rebuild and after.
The score measures the foundation — whether AI assistants can read and cite the business. Citations and enquiries are tracked over the following quarter and reported as real data, not promises.
Update the site yourself, not in six weeks..
Trophy fees, package pricing, seasons and galleries — ABH's team edits them directly. A change that used to mean a developer ticket now takes thirty seconds.
The Sable trophy fee (from €3,200) and the Classic Plains Game Safari package (from €4,500, valid April–October 2026) live in the Studio exactly like this — change a price, swap a season, hit publish, and it's live on the site immediately.
Every enquiry. One record..
The contact form and every gated download create a lead record in the Studio automatically — name, source, timestamp — moving through a pipeline from new to closed. Nothing sits in an inbox.
Packing list, rates guide, first-timer's guide — each gated PDF captures the enquiry the same way the contact form does. A WhatsApp line sits alongside for hunters who'd rather message directly.
See what AI sees about you
Run a free AI visibility scan on your own site — get your score and top gaps in seconds.