Build it.
Run it.
Grow it.
The Launchpad builds a site that converts. The Growth System adds the engine. Monthly content that compounds in search, AI visibility that expands with every article, and a partner who handles the output so you don't have to.
The Launchpad converts attention.
The Growth System creates it.
The Launchpad is honest about what it won't do: it doesn't drive traffic. It converts traffic that already exists. The Growth System is what happens when you want me to create that traffic too, consistently, month after month, compounding over 12 months.
- —One-time build, fixed scope, fixed price
- —You manage content after handover
- —Optional CMS add-on and SLA Retainer
- —Right when you need a site built right
- —€2,500
- —Monthly partnership, build and ongoing content
- —Werner handles the content engine
- —CMS, integrations, and analytics included
- —Right when you want to hand it over
- —€600/mo — 12-month agreement
What you get, in full.
Everything below is included in the monthly retainer. No add-ons, no bolt-ons, no surprises.
| Site build | Full site — Home, About, Services (individual pages per service), Blog, Contact, FAQ. Fast by default, built for search from the ground up. |
| CMS | Embedded at your domain. Update gallery, rates, testimonials, FAQs, and downloadable resources without touching code. No developer needed after handover. |
| SEO | Metadata, sitemaps, canonical URLs, Open Graph. Submitted to Google Search Console on go-live. |
| AEO | Structured schema data on every page. Tells ChatGPT, Perplexity, and Google AI Overview what you do and what questions you answer. Every article published expands your AI search footprint. |
| GEO | Geographic signals, service area schema, local structured data. |
| Lead capture | Enquiry form on every relevant page — leads to your inbox instantly and saved as records in the CMS. |
| Integrations | WhatsApp click-to-chat, Google Maps embed, Google reviews widget, consultation booking embed, Plausible analytics dashboard. |
| Content | 2 SEO/AEO articles per month. Topics drawn from keyword research specific to your business. You approve before publish. |
| Downloads | PDF uploads with optional email gate — packing lists, rates guides, how-to docs. Every gated download is a captured lead. |
| Analytics | Plausible dashboard — clean, readable, yours. |
Content scope: each article up to 700 words, one round of revisions, topic confirmed monthly before writing starts.
One article. Four places it works.
Most businesses know they should be publishing content. The problem isn't motivation, it's the machine. You have to research the keyword, write the article, publish it, and repeat that reliably every month while running a business. The Growth System is that machine.
Ranks on Google
Each article targets a real search query your buyers are already typing. Over 12 months you build a library of indexed answers — traffic that compounds without ongoing spend.
Surfaces in AI search
The AEO layer wires every article into structured schema. When someone asks ChatGPT or Perplexity the question your article answers, your site is in the answer pool.
Feeds your social
Each 700-word article gives you a week of social content — a stat as a caption, the opening as a story, the conclusion as a post. One piece of writing, multiple formats, no extra work.
Builds domain authority
Twelve months of consistent, indexed content signals to Google that your site is maintained, authoritative, and relevant. Rankings at month 12 reflect work done in months 1 through 6.
The things only you should be updating.
The CMS is embedded at your domain, no external login, no third-party platform. Whatever changes frequently lives there. You update it without involving me.
Upload photos after every job, client visit, or trip. Organised into albums. Live within 60 seconds.
Add a quote and photo the same day it arrives. No waiting for a developer.
Update pricing whenever costs, exchange rates, or availability change.
Add questions directly from enquiries you're already receiving. They feed into AI search schema automatically.
Upload a PDF, toggle whether it requires an email before download. Every gated download is a captured lead delivered to your inbox.
One monthly number.
| Growth System | €600/mo |
| Setup fee | None |
| Contract | 12 months |
| After 12 months | Month-to-month |
| Hosting | Included |
| CMS | Included |
| Content | 2 articles/mo — included |
No setup fee, no upfront cost. The 12-month commitment is the price of entry, it's what makes the content strategy worth doing. €600/mo × 12 = €7,200. Everything included.
Compare: The Launchpad is €2,500 once. Add the CMS (€600) and SLA Retainer (€200/mo) and year one costs €5,500 — site managed by you. The Growth System is €7,200 year one, no upfront, Werner handles the content. The difference is €1,700 and 24 published articles.
What the Growth System won't do.
Same principle as the Launchpad: no platform fixes a broken offer, and no content engine replaces trust built over time. Here's what remains on you.
Build your audience overnight
Content compounds — it doesn't explode. Month 1 looks quiet. Month 6 looks different. Month 12 is when you see why you started. This is a compounding asset, not a campaign.
Replace a defined offer
Two articles a month built around a vague or unpriced service won't convert. The content makes a clear offer land harder. It can't build the offer itself.
Substitute for follow-up
The Growth System generates enquiries. What happens after the enquiry arrives is on you. Fast, personal follow-up matters more than the channel that generated the lead.
Work without your input
Topics are confirmed monthly. You approve articles before they go live. One round of revisions is included. The system needs about 30 minutes of your time per month to stay on track.
From conversation to live in three weeks.
Tell me about your business.
Fill in the contact form. What you do, who you serve, what you're trying to grow. Two minutes.
Scope call — 30 minutes.
Werner reviews your current setup, confirms the site architecture, and maps the first three months of content topics. Scope document signed before work begins.
Build, review, go live.
Two-week build. Staging preview for your review. One round of revisions. Live on your domain. Month 2: first content piece published.
Questions about the Growth System.
Everything you need to know before getting in touch.
Ready to hand it over?
Tell me about your business. If the Growth System is the right fit, we scope it, sign it, and start the build. If it's not, I'll tell you why.